Happy Holidays KNS family! Hope everyone is doing well and enjoying this time spent with family and taking care of yourselves. I recently attended the latest Create & Cultivate event, which also happened to be the first in Miami. I was so excited that a big event was finally making its way down to my home state, and I couldn’t pass up the opportunity to go.
Before I get into that, here’s a little update. So much has happened in the last few months, but the biggest thing of all is…I am now a licensed Esthetician! *Woohoo*. I’m currently working at a spa I was working front desk for, except now I’ll be taking clients of my own. One of the best decisions I made was to find a job at a spa so that when I graduated I would already be in that environment. I would highly recommend that to all aspiring esthies out there.
Now to the recap!
This is the second Create & Cultivate conference I have attended, and although this was on a slightly smaller scale, it was so worth it. If you haven’t seen my recap from 2 years ago, take a minute to read: Create + Cultivate ATL.
One thing I love about Create & Cultivate is the variety of speakers that they choose. Not everyone on the panel is a blogger and they aren’t all from a beauty or fashion background. Women (and men) from many well-known brands gave us insight into how they navigate through their career paths, which is helpful for all #bosses in general.
Some of my favorite pieces of advice were:
- “Creativity doesn’t owe you anything!”
- “Solve your own problem to create the best solution”
- Use the CLEAR [Creativity, Landscape, Exclusivity, Autonomy, Rights] method as a guide when partnering with brands.
I also got to meet THE Jaclyn Johnson, Founder, and CEO of Create & Cultivate and I might have had a slight fangirl moment. I had seen her before at the previous C&C conference, but it was my first time actually meeting her and getting to introduce myself. She is such an inspiration and someone I look up to on this journey of mine. To know that she is also from South Florida and has gotten to where she is now, makes me believe that it is possible.
At the summit, she was selling copies of her new book WorkParty and signing them right then and there. If you haven’t gotten a chance to read the book or even listen to the podcast, I would highly recommend them. She gives practical business tips and does amazing interviews with so many different women.
Let’s get into these sponsors though! From food to beauty and everything in between, there was something for everyone. Each booth had tons of gifts and activities to keep us busy in between panels. By the time I was ready to go home, I couldn’t help but think of Erykah Badu’s song “Bag Lady.”
The first booth was the brand oui by Yoplait. Although I don’t indulge in their yogurt (dairy-free diet), I am a huge fan of recycling the jars. The station featured empty jars we could customize then turn into air plant holders with macrame cord.
Also got my hands on this eco-chic produce bag I’ve been eyeing for a while. The best part about it was it was free!
I’m not sure about you, but I am a sucker for stationery products…especially customized ones! If I’m being honest, I probably went home with one too many notebooks that night. However, for someone like myself who starts more journals than she can finish, that was right up my alley. They are all unique in some way and trust me, I’ll find ways to make good use of them.
Besides the adorable branded Create & Cultivate notebooks we were given upon entry, many other brands included this essential item in their giveaways. For example, SmartyPants Vitamins, See Jane Work, Weebly, Parsons The New School, and At.A.Glance were also kind enough to gift everyone a notebook or planner. A couple of booths even brought in their own illustrator to customize them to add a unique touch.
With an outside venue, lots of activities, and a crowd full of women, why wouldn’t there would be makeup and hair stations for touch-ups, right? The makeup was by IT Cosmetics, skin by NU SKIN, and hair by Living Proof and amika. There was also a nail station to get a fresh manicure as well.
In addition to free products, there were also some items for sale. Brands like Eleven by Venus Williams, BCBGeneration, Rent the Runway and THINX showcased their pieces as well. I had been curious about the THINX underwear for quite some time and this was the perfect opportunity to try them out. I purchased my very first pair of “period panties,” which I will be doing a review on in the future. What I love about this brand is, they are bringing awareness to something as natural as women’s menstrual cycles. Stay tuned to that post for more deets on this brand and some of my go-to period products.
These were 1 of 2 bags given to us when we were leaving! I’m in awe yet again at the number of products we get in these bags. Some of the products inside:
- Discount cards to several of the brands there
- Full-size makeup products and brushes
- A candle
- Cute socks, pens, and you guessed it…more notebooks
- Electric facial shaver
- Charger cord trio
- Small cosmetics pouches
- NUSKIN LumiSpa with cleanser
- Travel sized hair products
If you’ve ever questioned if you should attend a Create & Cultivate event, here’s my take on it. Besides the plethora of knowledge you leave with, the goodies you get just about makes up for the cost of the ticket. Bottom line: I highly recommend going to at least one of these conferences. It’s a great opportunity to meet new like-minded people and get familiar with some awesome brands. This was literally a creatives paradise. It was a little overwhelming at first but all in all a great day!
Hope you enjoyed my recap!
Outfit details: Jacket- Levi’s; Top- Forever21; Pants- Zara; Sandals- Target; Purse- Nordstrom Rack
*All photos are mine and were taken with my iPhone.